Task 1b

Contractual Brief

This form of brief is an agreement that is signed by the client as well as the production team. It is one of the strictest forms of briefs as the client is able to take legal action against the company if necessary. This could later bring the companies ratings down, tarnishing them with a bad name.

This form of brief if when the client would like fixed demands in which they would like to get out.

Negotiated Brief 

This type of brief is where two companies will agree to work together. An example of this is hen two companies meet each other half way to satisfy both teams.

This is only used if there is some sort of disagreement between both companies. The organisation are also allowed to creatively express their ideas as well as the client.

Informal Brief

This is the reliable form of brief as it has to be carried out verbally. This form of brief is dangerous as rules that created are cemented down as something strict the company needs to deal with.

This brief is also carried out on the phone or face to face. Discussing what they client needs rather than writing it down or signing it.

Commission Brief

This type of brief is where a larger (major) company, will hiring a smaller (independent) company in order for them to create the product, relying on their resources.

This brief doesn't hold any negotiations with the client.

Tender Brief
This where the client will make an advertisement letting different media companies know that they want a product to be created. After this the companies will then send their different briefs to the client for them to choose which one is best suited for them.

Co-operative Brief

Two companies that are chosen and hired by the client both work hand in hand to fulfil the customers needs. This is used to that two  creative and better ideas could be made.

Competition Brief

This is where a number of production companies will compete against each other. This gives the client a number of options to chose from as well as each company each trying to give it there all to impress the client in their own individual way.