With this suite of idents the theme is festive/christmas. I picked this theme because it was easier to identify the idents that belonged to this particular suite, as it was festive seasons so there for they would all have similar aspects in them.
The theme that I chose is for BBC1 it can adapted well to seasonal change of idents as they are known for renewing their idents quite frequently.
Although the theme has changed through out these idents, the core idea and message was still behind them and this was the Circles theme.
How and or why does the theme appeal to the viewers? (for example, creating particular tone to target a particular audience type)
The theme appeals to viewers because the theme is something that is part of societies culture in western society around the time of year and also something that is celebrated (which is christmas) therefore it will be relatable to a mass audience. It also gives an indication to the season and particular time of year
How have they used the theme in different ways to create brand loyalty
They have carefully used this to create brand loyalty by using a certain season/time of the year. They also used a high demand show and hit sci-fi series Doctor Who as part of their suite of idents for Christmas, therefore becoming more relatable to the audience especially those who are fans of the series.
Explain whether, how and why the idents are information-led or entertainment led
The idents used in this suite are used for entertainment purposes, this is because christmas time is associated with joy and happiness, therefor the only way to express this would be through entertainment.
This lets the audience feel the full effect of the ident.
Are the idents intended to be used at a particular time of year
Yes they are, only around November/December leading into christmas time which is what all the idents in the suite are based around.
It is used to get people in the mood for the christmas season and also remind them that its coming up if they didn't remember. It was also a way to help relax the audience by showing something more entertaining and relatable to them around that time of year.
Asses - How effective the design of suite is
The design suite is very effective because its tone and diversity amongst the theme. Also because of its pace and the way it gets its information across without being to forceful and informative.
It also keeps the audience engaged because the idents are only there for a sepcific anount of time which is the christmas period, so the audience will be more inclinded to watch them as they will only be there on Tv for a few weeks.
They are also less compact and contain less information in then as they are just there to promote the channel and a fun aspect.
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