Creation of corportae identity
Due to the fact that there are now a number of different TV channels and programs, TV channels are no longer limited to what they can show and to a certain demographic.
Idents have taken part in helping to create an identity and brand for the channel to make it stand out amongst the many others that are around in the modern day.
The channels identity will have to be completely different and mean something to the channel to stand out and stick in the audiences mind.
For example, the BBC's old ident was based around the idea of circles, this was useful because it represented the fact that the BBC was a nationwide channel as a circle could represent the world, the circle factor also represents togetherness and unity due to the fact that it has no edges and is on going.
Creation of tone
This is what creates the feeling of an ident and atmosphere. This is key because it reflects the channels identity as well as reflecting its audience. It makes it very clear what the channel will be about through the tone of the ident.
For example in SumoTV's idents they all have a particular tone which is comedic and parody as they are intended to not be completely serious but still entertain their audience by making them laugh.
Encouragement of brand loyalty
Encouragement of brand loyalty is mainly based on the audience. Its mainly about the audience and channels relationship. For example the BBC's theme was circles, therefore to make sure their audience always recognise it is a BBC ident they will always create an ident relating to the subject or theme of circles.
Branding of content
Branding of content is an ident that will focus solely on one program created by the channel for example on Channel 4 The Simpsons had their own ident to introduce the program.
The ident starts of as if it is an episode of The Simpsons but later on reveals itself to be a Channel 4 ident as the logo appears through out the last few seconds of the ident.
Appeal to target audience
This is an opportunity because it can allow the audience to appeal more to their target audience. Often childrens programs are most likely to do this as they can easily add the characters used in the different TV programs to the ident and make it appeal to their target audience of kids.
This also may be easier for children's programs because it is easier to manipulate cartoons into idents quickly.
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